I don't think the magazine neatly fits into any of those defined niches, consumer, technical, or educational. I think that is because in order to kayak safely and enjoyably, the paddler needs a lot more knowledge than for instance someone who purchases a new car after reading about it in a truly consumer-oriented magazine like Motor Trend. For example, if the car requires engine rotation of 4,000rpm to reach 65mph, instead of only 3500 as written in the magazine, most people will not care.
On the other hand, if a kayak is rated to carry 300 lbs of paddler and gear, but becomes unstable at 275lbs, that is a very big deal.
So even though it is not 100% accurate, I think educational is the best description. The magazine conveys information on a wide range of topics of interest to avid or casual paddlers. Idyllic paddling destinations, boat characteristics, mini reviews of safety equipment and waterproof accessories (cameras, drybags) are all technical topics in my opinion, that are both educational and of interest to the consumer about to make a purchase.
At the same time, technical issues such as chines, rocker, fiberglass vs plastic, rotomold vs thermaform, and the mother of all jihads, skeg vs rudder are critical pieces of information that I think every kayaker should be familiar with.